The Big Question - What is CRM?
Short for “Customer Relationship Management,” CRM is a software system that helps business owners easily track all communications and maintain relationships with leads and customers. CRMs replace the dozens of spreadsheets and databases that many businesses use to track customer data. As a result, there is more organization, accuracy, more efficient time management, and satisfied clients.
But Why A CRM?
To answer this question better, we’ll let the numbers do the talking.
Users claim that CRM tools are essential to reach their revenue targets.
Customers are probable to do business with a company that delivers a personalized experience.
ROI per dollar invested when CRM is used with proper implementation.
What a CRM System Does?
The primary objective of any customer information system, including CRM software, is contact management. A CRM’s primary function is to store and manage all data for all types of contacts. You might think “OK, this sounds like a spreadsheet. But what can a CRM do that a spreadsheet can’t?”
CRMs typically have powerful functions and perform a variety of functions. Let us show you.
Features of the CRM System
Lead Management
Sales Tracking
Workflows
Marketing Automation
Performance Management
Omnichannel
Analytics
Data Security
